Very rarely nowadays in music do you see someone coming out of the underground with the expressed intent of shaking things up and doing something different. The current music scene is all about a blending of genres and styles, yet no one up until now has had the guts to take a faceless electronic music genre to a new level where it's never been before.

Joey Kingpin has arrived on the scene and is doing just that with his brand new debut album, A Beat Down In Hell Town. The Kingpin sound has best been described as, "A raucous high energy ride through a Las Vegas arena rock show." A Beat Down In Hell Town is a successful mixture of synthesizers and guitars creating a new "guitartronic" sub-genre of electronic dance music. Joey likes to refer to the album as being "a party record with an attitude". "I set out to make a fun and diverse sounding record that could showcase all of my musical influences from The Beach Boys to The Prodigy. The rock kids and the dance kids both seem to dig it. I must have done something right."

Joey Kingpin, aka Steve Hoffer, was raised in El Cerrito, CA., a small middle class town nestled right next to Berkeley in the San Francisco East Bay. Steve showed great musical skills right out of the womb, and spent most of his childhood weekends playing the drums at local pizza restaurants and even doing a one day gig at Disneyland. Steve grew up being exposed to a lot of great big band music from the 40's and credits that type of music as the rhythmic dance influence for what he does today. The San Francisco Bay area music scene is known throughout the world for it's musical diversity. You can find a punk rock club on one side of the street and ravers dancing all night long on the other. Steve spent most of his late teen years hanging out with both crowds. This combination of rock and techno influences = Joey Kingpin.

If his name or his music sounds familiar, it probably is! Music from A Beat Down In Hell Town has been featured on MTV's Road Rules Extreme Challenge television series and also the MTV Undressed television series. Transylvania A Go-Go was included on the MTV Undressed Soundtrack. Transylvania A Go-Go and Electro Pimpin were both used on the Tom Green Uncensored MTV Home Video. The Last Night, 2AM San Francisco Time, Transylvania A Go-Go and Rock It were included on the MTV home video for Inside Total Request Live.